As I Am Product Review

As I Am Products

I purchased all of the products at a local Sally's Beauty Supply Store with my own money. This review is not sponsored by any company.

It is truly my own opinion and experience with these products as all of my product reviews are.

I have used these products on 3 different heads, My Daughters, My Mother's, and Mine. I am going to give you the results of each person's hair while using the products and after the products were used.

All of the products in the As I Am line smell exactly the same!

Coconut CoWash

How I used it: I washed our hair with the cowash just as I would with shampoo.

My Daughters Experience

The cowash cleaned her hair well. It left her hair with a warm fresh coconut scent. Her hair felt soft and well conditioned. It didn't take a lot of product to saturate her hair.

My Mom's Experience
I did not use the cowash on my Mom's hair.

My Experience
The cowash cleaned my hair well. It didn't take a lot of product to saturate my hair. It took less than my daughters of course. I used about 3 to 4 tablespoons full on my whole head.

Would I purchase this again? YES hands down. It works amazingly for us!

Leave In Conditioner

How I used it: I put our hair in 4 sections and applied it to our wet hair section by section. It was easy to tell if I covered an area because it made our hair soft.

My Daughters Experience

It made her hair feel soft. It made detangling very easy.

My Mom's Experience

I did not use the cowash on my Moms hair.

My Experience
The same as my daughters. It made my hair feel really soft and detangling was a breeze.

Would I purchase this again? YES, I am on bottle #2 now because my son used the first one up!

Twist Defining Cream

How I used it: I used this to do a curlformer set and twist out. I applied it after the leave in conditioner on damp hair. Then I brushed it through with a goody vent brush. Then I applied the curlformers for the set or twisted the hair for the twist out style. 

My Daughters Experience

It provided incredible hold to her curls, twist, etc without drying her hair out or flaking. This cream is truly the best holding product that I have used to date. Her curls were soft, bouncy, and shiny! I even found that when I use this on her ponytails and take down her plaits, they are wavy like a braid out! Too cool!

My Mom's Experience

It provided a great hold to my Moms twist out as well. It didn't leave her hair feeling heavy and loaded while holding her twist together.

My Experience

It held my curls as well. I used this on a curlformer set and I was pleased with the shine, softness, and bounce that my curls had. 

Would I purchase this again? YES. This works wonderfully on curl sets, twist and braid outs! This really makes my daughters hair look really shinny. It also adds moisture to. A little product went a long way.

Smoothing Gel

How I used it: I used it both on wet and dry hair to lay down the edges.

My Daughters Experience

When I used it on her dry hair, I found it to flake up once it dried. When I used it on her wet hair to do the curlformer set, there was no flaking and it held well. I have found that this works better on wet hair in small amounts.

My Mom's Experience

I didn't use this on my Mom's hair.

My Experience

I did not use this on my hair because I didn't like the flaking that it produced on my daughters dry hair.

Would I purchase this again? No. I will stick with the eco gel. It's cheaper and does a better job for us.

Double Butter Creme (not pictured)

How I used it: I put it on our curls, twists, etc after they were dry. I used it as a moisturizer as needed on dry hair.

My Daughters Experience
This cream does an excellent job of keep her hair moisturized during the day. I apply it daily on her hair. I have skipped a day at times and her hair is still in good shape. It doesn't take a lot of this cream to get the job done. It's smooth and keeps her hair shiny and moisturized between washes. 

My Mom's Experience

I didn't use this on my Mom's hair.

My Experience

My scalp is naturally oily so I don't normally apply any moisturizer to my hair. I applied a very small amount of this to my curlformer curls and I was pleased. I like that it didn't way my hair down and it didn't make my hair feel oily but it complimented the other products in the line by adding moisture to my curls as the days went by. It did bring life back to my curls once they were 3 days old.  

Would I purchase this again? The verdict is still out on this one. I will have to use it a few more times in different weather conditions to determine if this will be a stay in my hair product arsenal.

Final Thoughts

Overall my hair loves As I Am products. It brought back the bounce and body to my hair that I had in my perm days. I really love that about it. I also like that all of the products smell the same. My hair holds a constant coconut fragrance that is soft and pleasant. Even on wash day our hair still smells good!

It works wonderfully on my daughters hair too! I really love the leave in and the twist defining cream on her hair. I can't wait to do a full twist and braid out with this product on her hair soon.

I also plan to purchase the shampoo and other products that I have not tried in this line. 

**You can view me using the products in my dauthers hair HERE!